NASCAR Launches Roadside Assistance Program in Partnership With Good Sam Enterprises
LINCOLNSHIRE, IL (03/07/12) — Good Sam Enterprises (GSE) is pleased to announce a new partnership with NASCAR® to offer a comprehensive Roadside Assistance Program to those traveling by auto, truck, or SUV.
Leveraging GSE’s existing proprietary network of service providers in the United States, Canada, Puerto Rico and the Virgin Islands, the new NASCAR® Roadside Assistance will provide unlimited-distance towing to the nearest network service facility. “Sign & drive” coverage will also be available in Mexico.
Coverage will be available for virtually any type of truck, auto, or van and extends to spouse and dependent children at no additional charge. Other services will include mobile mechanic dispatch for minor roadside repairs, tire changes, jump starts, delivery of up to five gallons of fuel if the customer runs out, lockout service, lost key return and much more. Help will be available within the coming months via a downloadable app on the customer’s smart phone. Dispatchers use GPS technology to pinpoint the customer’s location. The new NASCAR® Roadside Assistance will also utilize the GSE program’s nationwide tire network for fast delivery and service so customers can get back on the road following a tire mishap.
The GSE program has nearly three decades of experience and over 1.6 million roadside rescues to its credit.
“We are pleased to partner with NASCAR® and to provide this exceptional Roadside Assistance product,” said Marcus Lemonis, Good Sam Enterprises Chairman & CEO. “Taking care of customers whether on their way to work, a relaxing weekend with family or coming and going from an exciting NASCAR® race weekend is our core focus. We are the travelers’ 9-1-1 — we take calls and send the help you need when trouble finds you on the road.”
“This is just one of the scalable products we have to offer the NASCAR® family,” added Lemonis. “We look forward to developing similar programs with other national brands.”
About Good Sam Enterprises, LLC
Good Sam Enterprises, LLC (GSE) and its wholly owned subsidiaries, serve the safety, security, comfort, and convenience needs of the North American outdoor lifestyle. The goal is simple: GSE makes the outdoor lifestyle more enjoyable. With various companies, brands, products and services, GSE targets almost every aspect of this diverse and dynamic niche market.
NASCAR® is a registered trademark of National Association for Stock Car Auto Racing, Inc.
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